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3in1 herbal cereal drinks, another new product from a unique collaboration between Eu Yan Sang and Nestlé Malaysia


Derived from the promise of excellence in nutrition, wellness and health, an innovative product that balances wholesome breakfast while on the go


Nestum 3-in-1 Cereal Drink with Danggui
Nestum 3-in-1 Herbal Cereal Launch Ceremony. From left: Dato’ Anne Eu, Chairman of Eu Yan Sang Malaysia; Peter Vogt, Managing Director of Nestlé Malaysia; Richard Eu, Group CEO of EYSI; Ho Hau Chieh, Executive Director, Milks of Nestlé Malaysia.

Singapore, 2 Oct 2012 - Eu Yan Sang International Ltd (EYS), SGX-listed manufacturer and retailer of Traditional Chinese Medicine (TCM), in partnership with Nestlé Malaysia, has enriched the Nestum 3in1 cereal drinks with American Ginseng and Dang Gui. This is aimed at meeting the evolving nutritional needs of busy adults in the Malaysian market.

The proprietary TCM formulations in the new line of herbal cereal drinks is the result of considerable development efforts between EYS and Nestlé Malaysia, from conceptualisation and prototyping to product positioning and messaging, resulting in a consumer-centric winning concept.

Commenting on the new 3in1 herbal cereal drinks, EYS Group CEO Richard Eu said: "We are pleased that Nestlé, the world’s biggest food company, has recognised that Chinese herbs do contribute to the nutritional value of our daily foods and Nestlé has chosen to collaborate with us."

"We view this collaboration as leveraging on Eu Yan Sang’s domain knowledge in TCM to promote more health foods and beverages with herbs for consumers' health benefits. It's also a testament of our versatility and competency in rolling out more healthy, nutritional, and functional foods and beverages to consumers."

Yang Teramat Mulia Tunku Tan Sri Dato’ Seri Ahmad Yahaya, Director of Eu Yan Sang Malaysia (second from left) was one of the honourable guests at the launch event.
Yang Teramat Mulia Tunku Tan Sri Dato’ Seri Ahmad Yahaya, Director of Eu Yan Sang Malaysia (second from left) was one of the honourable guests at the launch event.

The new line of Nestum 3in1 herbal cereal drinks is the second collaboration between EYS and the Nestlé Group, following an ongoing partnership between Nestlé Singapore and EYS, resulting in the launch of the Yang Sheng Le brand of concentrated herbal soups.

Through this collaboration with Nestlé Malaysia, EYS hopes to increase its brand presence in non-mainstream channels such as the food and beverage, food and services sectors, including the halal market which targets the Muslim population.

EYS’ collaboration with hotel groups such as Shangri-La Hotel Malaysia, InterContinental Hotels Group, Conrad Centennial Hotel Singapore and Marriot Singapore, just to name a few, facilitate the usage of herbal ingredients in foods and spa treatments that the hotel groups offer to their clientele.

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